Would you like to fast-forward to sold-out & fully booked?
I create custom visuals designed to drive sales where decisions are made: product pages, booking platforms, ads and beyond.
Are we a good fit?
You’ll know within minutes
You are in the right place if you
✔ need campaign-ready visuals built on award-worthy concepts
✔ look for a proactive partner from concept to delivery
✔ value prompt service, clear scope & documented usage rights
✔ see custom visuals as a strategic investment
This may not be the ideal service if you
✘ search for the cheapest possible solution
✘ seek results without a clear goal
✘ have a fully model-focused brief
✘ believe mass-produced AI assets will help your brand stand out
Collaboration thrives when feedback is consolidated and creative responsibility is clearly defined.
Finding the best way to work together
One-off projects
High-impact visuals for a specific goal
Best when you need fast, focused results without long-term commitment.
- Strong hero and listing visuals for launches, updates, and campaigns
- Campaign-specific creative direction
- Clearly defined scope and deliverables upfront
Standalone projects balance efficiency with the creative and production depth needed for confident results.
Ongoing collaborations
Visual consistency with long-term efficiency
Designed for brands that need regular content without re-scoping every project.
- Recurring delivery of fresh visuals (monthly, bi-monthly, quarterly)
- Consistent visual language with flexible concepts
- Priority scheduling with less back-and-forth
Retainers support smoother workflows, deeper brand alignment and scalable content over time - see FAQ for details.
Because every project is unique, pricing depends on what we’re creating, its complexity, and how the assets will be used. One-off projects with lower complexity typically start from €600 + VAT, allowing enough space for thoughtful, strategic work.
Each proposal is tailored to your project, clearly defining scope, deliverables and usage rights upfront - often with flexible package options aligned to your goals. Ongoing collaborations benefit from greater efficiency, reflected in a lower cost per deliverable. If you already have a budget range in mind, sharing it early helps shape the most suitable approach from the start.
One-stop visual production
Once the collaboration path is clear, everything can be covered under one roof — from core assets to supporting services.
photography
When you’re launching, refreshing, or scaling, your visuals need to do more than look nice - they need to signal credibility, quality and intent.
I create product, recipe and hospitality imagery designed to support real marketing use: websites, campaigns, menus and sales platforms. The focus is on clarity, consistency and visual confidence - so your audience understands what you offer and feels ready to choose you.
Whether produced in my studio or on location, the goal is the same: visuals that represent your brand accurately and support confident decisions at key touchpoints.
Stop-motion animation
When attention is scarce, still images alone often aren’t enough to hold focus - especially in digital spaces where movement naturally draws the eye.
Stop-motion uses movement to highlight texture, transformation and detail, making visuals more engaging, easier to remember, and more distinctive for your brand.
By designing each frame with its final use in mind, I help brands translate still concepts into purposeful, cohesive motion that holds attention, reinforces key details and stays in mind beyond the scroll.
Hybrid visuals
Flying products to the Bahamas, shooting in extreme locations, or building complex sets may look great on the drawing board — but they quickly become costly and time-intensive.
Hybrid images and videos remove those barriers by combining photography with digital or AI-assisted elements. This eliminates travel, logistics and unnecessary complexity, while maintaining visual credibility.
By pairing this hybrid approach with strong human-led concepts, I help brands realise ideas that would otherwise be slow or costly to produce — resulting in efficient production that unlocks creative freedom without added complexity.
add-ons
Creative direction brings structure early on, translating ideas into a clear mood board and shot list so the vision is aligned before production begins.
Food, prop and set styling ensure visual consistency, brand accuracy and camera-ready scenes, keeping every frame intentional.
Recipe development adds inspirational value when preparation, presentation and marketing goals need to work seamlessly together.
Further add-ons are considered when they meaningfully support the brief and strengthen the outcome.
What's next?
clear steps. no surprises.
If the service feels like a good fit, you’ll be guided through a structured workflow that removes guesswork and keeps everything aligned with your marketing goals.
1. Inquiry
If my portfolio, services and FAQ section are resonating with your needs, please fill out this inquiry form.
This way, I can understand your needs before preparing a custom proposal & estimate for your review within 24-48 hours.
From there, I guide you through the entire process - no guesswork, no chasing, no loose ends.
If you’d like to discuss concepts before booking, a short protective term applies to ensure fairness. (See FAQs.)
2. Onboarding & Booking
When you decide to move forward, I’ll collect your business, invoicing and signatory details and prepare the agreement.
Your booking is complete with a signed agreement, and 50% booking fee received. If you prefer immediate release of your confirmed selection of visuals after post-production, you’re welcome to pay the full amount upfront.
3. Pre-production
We finalise the brief and align on creative direction. You’re welcome to share inspiration and brand assets, request creative guidance, or give me full creative freedom. Once your products/recipes arrive at the studio, I start sourcing ingredients and props.
4. Production (shooting days)
Unless the project requires my presence at a specific location in Finland or abroad, production takes place independently in my studio. Depending on the scope, the shoot may range from half a day to several days.
In most cases, I provide an all-inclusive service, covering creative direction, food preparation, styling, lighting, and capture.
Once the final set is completed, any non-returnable items are responsibly disposed of.
5. Post-production
After the shoot, I cull, edit and retouch the material, then a curated proof gallery is shared for your review and selection.
6. Selection (proofing)
You’ll receive the gallery access details & instructions, along with any remaining invoices.
I'll invite you to review the results and confirm your selection within 5 days to ensure an efficient release process.
A one-month storage period begins for any returnable items.
7. Download & use
Once your selection is confirmed and final payment is received, your visuals are released for download for 30 days - ready to be used with confidence, exactly as agreed.
Additional visuals from the shoot can be requested within one year, and usage rights can be extended as needed.
Trusted by brands and agencies worldwide
From growing startups to established enterprises, clients work with me when they need reliability, clarity and visuals that hold up in real marketing scenarios. The testimonials below reflect real projects and partnerships built on trust, from concept to delivery.
check What my clients say
Ruokaruukku Oy
" Reka on todellinen valokuvauksen ja yrittämisen ammattilainen! Asiakaspalvelusta asti kaikki kiitettävää. Jaksaa odottaa ja tukea kiireistä yrittäjää. On luova ja joustava. Odottavakin. Mutta pitää projektin hallinassa alusta loppuun. "
HELI LEPOLA - Co-Owner
1 / 52
Still hesitating?
First project security for new clients
Trusting a new vendor is a big decision - I get that! But with confidence in my craft, I’m ready to take the risk for both of us!
Here’s the deal:
If you’re not happy with the results of your first commercial project, you don’t pay for my creative work - just cover pre-approved expenses (if there are any) of ingredients, props, rental, travel etc., to keep things fair and square. I’ll keep the visuals & concepts - no further obligations, no strings attached.
Want this added to your contract?
- Fill out this inquiry form
- Add 'FIRSTPROJECT' to the reward field
- I’ll send your custom proposal & estimate
- If you move forward with your booking, this offer goes into your contract, and after we mutually sign the agreement, it becomes valid. - simple!
Let’s get you engaging visuals + build a partnership on trust.
Please follow the steps above to add these Special Terms to your contract. Otherwise, they don’t apply and can’t be added retroactively. Offer, valid until removed. Reward Terms apply.
Unsold products or empty venues can quickly eat into your profits...
Production FAQ + Terms
Where do I start if I’m interested in working together?
Start by reviewing my portfolio and services to see whether the style and approach feel right for your needs.
If so, the next step is to share your project details via this inquiry form. Based on your answers, I’ll prepare a tailored proposal and estimate aligned with your goals, scope and usage needs.
If there’s no immediate project yet, a short introductory chat can also make sense — especially if you’re planning ahead.
Can you come up with creative concepts for my brand?
Yes. When it comes to outlining the concept, you have three options:
- provide a full creative brief (inspiration, references, brand assets)
- request my Creative Direction
- give me a free hand to define the concepts
The Creative Direction service includes:
- a 30-minute 1-on-1 brainstorming session
- a tailored mood board and shoot list for your approval
If you’re wondering whether ideas can be discussed before booking, what happens to them if a project doesn’t proceed, or whether they can be assigned to another photographer, the next question covers that clearly.
What happens to those concepts if the project does not move forward?
In some cases, ideas or concepts may be shared before a formal agreement is signed, or a project may be cancelled after concepts have already been discussed. To keep these situations fair and transparent on both sides, the following terms apply:
1. I share my creative concepts and ideas in good faith, predicated on the understanding that these remain proprietary to me.
2. If you decide not to engage with my services for the project in discussion - whether by declining the proposal, agreement or terms & conditions, in whole or in part, or if the project is cancelled at a later stage -, you acknowledge and agree that you will either:
--- a) pay the Creative Direction fee outlined in the proposal or written communication, which grants you permission to assign my shared concepts to another entity or attempt to execute them independently; or
--- b) not use, reproduce or assign my shared concepts to another entity, nor attempt to execute them independently or in-house.
This approach enables open early conversations while ensuring creative work is respected and handled transparently.
What can I do to help my project run smoothly?
Clear communication and mutual trust help avoid delays, rework and unnecessary costs.
Projects work best when:
- timelines and deliverables are agreed upfront,
- feedback and approvals are streamlined through a clear decision-maker when requested,
- responsibilities are respected on both sides.
How does booking and payment work?
Your booking is complete once:
- the agreement is mutually signed, and
- a 50% booking fee is received.
The balance invoice is issued when previews are presented for your selection. Your confirmed selection of visuals is released for download once all payments are received.
If you prefer immediate release after post-production, you’re welcome to pay the full amount upfront.
I can accommodate short deadlines and last-minute requests when my schedule allows. Rush projects require irregular or extended working hours; therefore, a rush fee applies, and full payment is required upfront to secure priority handling and fast delivery.
Can you provide the agreement?
Yes. Every project is covered by a project-specific agreement tailored for commercial content production.
It clearly defines scope, deliverables, usage rights and responsibilities, removing ambiguity and protecting both sides from day one. All agreements are reviewed and signed digitally.
The agreement and terms are regularly reviewed with an international copyright and trademark specialist and have been used successfully for over 6 years across startup to enterprise-level projects in the EU and the USA.
If a project requires specific adjustments, I’m open to reviewing clause-specific comments before we move forward.
Can I be present or approve things during production?
Unless the project requires my presence at a specific location in Finland or abroad, I prefer to work independently in my studio. This enables focused, distraction-free creative and technical work and ensures consistent, high-quality results.
If shoot-day approvals are strictly required, we can discuss and arrange a smooth remote approval process in advance. Please note that any previews shown at this stage are typically unprocessed and intended for quick reference only.
If behind-the-scenes content is important for your channels, BTS photography or short-form video can be requested as a separate add-on, allowing your audience to follow the process without interrupting the production workflow.
When will I see the results?
Previews (proofs) are typically presented within 7–14 days after the shoot, depending on the current workload.
If you have a specific deadline, let me know early so we can plan accordingly or discuss rush options.
Once previews are delivered, I ask you to confirm your selection within 5 days to ensure an efficient release process.
How can I use the visuals? Do I own them?
Based on the information you share via the inquiry form, your clearly defined usage rights are outlined in the proposal and formally confirmed in the agreement.
I remain the copyright holder of the work, while you receive a written licence specifying how, where and for how long the visuals can be used. This licence also serves as proof of your rightful use. If your needs change later, usage rights can be extended upon request.
This approach avoids costly buy-outs and ensures clarity and legal protection for both sides.
What if I need changes or corrections? Do you offer refunds?
Because I provide a custom production service, flexibility depends on timing and scope. When unexpected challenges arise, I proactively propose clear options to keep the project aligned with its original goals.
Here’s how changes are handled:
Change of scope:
- Increase (additional deliverables or concepts): possible before or after booking, with an updated estimate.
- Reduction (fewer deliverables or concepts): possible before booking only.
Corrections:
- The agreed brief and included production steps are defined in the agreement.
- Additional work, such as extended post-production, change requests or re-shoots, can be carried out as billable work.
- If you believe the brief was not delivered as outlined in the agreement, you can submit a change request with a clear explanation. I’ll review it and advise on the next steps.
Refunds
- As the custom assets are created specifically for your project, refunds are not offered after shoot day(s).
- A cancellation policy applies prior to production.
Do you return products or props after the shoot?
Brands allocate and provide their products and related items specifically for production purposes. These are not considered a form of compensation for my services.
Non-returnables
Food, perishables, opened or de-labelled items, and products that have been altered during production are considered non-returnable and are disposed of for hygiene and safety reasons.
Returnables
All other products or props can be collected or shipped back via your pre-paid return label or arranged pickup within one month after previews are presented. After this storage period, any remaining items are disposed of.
When should I consider an ongoing collaboration instead of one-off projects?
Imagine the peace of mind, all year round, while never running out of eye-catching visuals again!
A monthly retainer works best for brands with ongoing content needs and a clear marketing strategy that benefits from visual consistency over time.
It’s a good fit if you
- need regular content updates,
- run seasonal or recurring campaigns,
- value a consistent visual language across channels,
- prefer predictable scheduling and smoother workflows.
How monthly retainers work
- Content is delivered on a recurring basis, aligned with an agreed scope.
- Visual direction is planned in advance to ensure consistency and efficiency.
- Ongoing collaboration enables streamlined workflows and better planning compared to one-off projects, which is why retainers come with preferential pricing.
Key details
- Minimum commitment: 3 months
- Creative planning: mood board and shoot list prepared 3 months in advance (options: provide these, request Creative Direction, give me a free hand)
- Previews: delivered at the start of each cycle
- Invoicing: issued in advance, based on the retainer schedule
- Props & items: access to my curated prop collection (any additional production expenses like rentals, models, etc. are agreed and invoiced separately).
Booking a retainer
- We start with an estimate request or call to outline your needs and content volume.
- You receive a tailored retainer proposal.
- The retainer is secured with a signed agreement and booking fee, after which our collaboration begins.
Less frequent needs
- Bi-monthly retainer (requires minimum 6-month commitment)
- Quarterly retainer (requires minimum 12-month commitment)
Anything less frequent is handled as an individual project.
Where can I find the Terms & Conditions?
By booking or using a service on this page, you accept the Terms & Conditions available via the client-only password provided during onboarding.
What you can expect working with me
- clear timelines and guided next steps
- calm, down-to-earth communication with prompt project management
- visuals designed to perform in real-life scenarios
A smooth collaboration, built on clarity, consistency and mutual trust.
