This post is an informative journalistic coverage of a PR event with editorial & reportage elements that do not aim to promote any business, organisation, product or service.
Today - on the day of publication- I'm a member of Ruokatoimittajat ry (Finnish Food Writers' Association) and attended this PR event as a food writer (not as an influencer).
5 September 2025 - salo-region, finland
Last year’s press trip to Salo was such a delight that when the chance came to return, I jumped straight on board. Salo has this rare mix: deep roots in history, a thriving food culture, and a playful edge that makes every visit feel like an adventure. This year’s programme took us from bubbling cider tanks to Viking hillsides, via distilleries, sustainable greenhouses, and a buzzing mini-fair.
Salo is one of Finland’s agricultural powerhouses. With over 50,000 hectares of farmland, it grows cereals, oil crops, protein crops, cucumbers, melons, celery, and much more. Sheep and cattle graze traditional pastures, keeping landscapes alive while producing high-quality meat.
I joined this trip to find stories between the fields: Viking relics, entrepreneurial families, and generations perfecting their signature crops or distilling their own spirits.
First stop - Design Hill
Vaski Cider
We began the day downstairs in a place with many names and stories at Design Hill which provides home to Vaski Cider - run by internationally recognized cider maker Tapani Levanto, Michelin‑awarded sommelier Christina Haukka, and artist Emmi Mustonen.
The setting itself is part of the charm — tucked under a design and utility goods shop, the cellar feels cosy and a little secretive. Brewery equipment, beautifully stacked bottles, one-of-a-kind artwork and pieces of cider history line the space - the air tinged with apples and fermentation.
Tapani poured us tasting sips straight from his latest batches, explaining how he balances acidity and sweetness.
Did you know, that Finland has only about ten proper cider houses, and four of them are right here in Salo?
No wonder the locals call Salo the cider capital of Finland.
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
seconD stop - Haliko
Rikalanmäki
Next, we drove to Rikalanmäki in Haliko, a hill once lapped by the sea and alive with Viking traders. The landscape still whispers that history — rolling fields stretching wide, a reminder of why this land has fed people for centuries.
Lunch awaited in an old horse stable, lovingly transformed into a characterful restaurant. Our host, Eija Halkilahti, welcomed us with warmth and stories, before serving a menu rooted in the region: a velvety beetroot soup, crisp vegetables from nearby farms, tender slow-cooked moose, and a carrot cake that felt like pure comfort. To complete it, glasses of Lepola Drinks cider sparkled alongside the meal.
Afterwards, the space filled with new energy as local producers gathered for a mini food fair. Stalls brimmed with juices, fermented cucumbers, mustards, and even Mangalitza pork sausages — each producer eager to share a taste of their craft. It was a lively snapshot of Salo’s food scene, showing just how much flavour and pride grows from this soil.
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
Each stall had its own personality and It felt like speed-dating with flavours — every conversation sparked ideas and connections.
Photo by © Reka Csulak - Three Pod Studio
Skotlannin Vihannes Oy
showed off their famed fermented cucumbers and stalk celery, their pride this year.
Photo by © Reka Csulak - Three Pod Studio
Mikkolan Tila
brought their delicious cured lamb meat, yarn and sheepskin selection.
Photo by © Reka Csulak - Three Pod Studio
Antsun Sinappi
highlighted their wide palette of tangy mustards and my personal favourite, their mustard caviar.
Photo by © Reka Csulak - Three Pod Studio
Vallan Makuas
surprised me with the fact that they are raising Mangalitza pigs in Finland, which genuinely brought me closer, even far from my home country, Hungary, from where this unique breed originates.
Photo by © Reka Csulak - Three Pod Studio
Helis Highland
brought highland cow pastrami and canned meat delicacy.
Photo by © Reka Csulak - Three Pod Studio
Ellun Kanat & Munat
introduced me to their protected Finnish chicken and their eggs with a fantastic flavour profile, raised just a few kilometres away.
Photo by © Reka Csulak - Three Pod Studio
Paula Achrénin Puutarha
let me compare the richness of apple juices of the recent and past years.
Photo by © Reka Csulak - Three Pod Studio
Karviaisten Tila's
Voima Papu showcased their selection of broadbean products.
Third stop - Salo
Pure Nordic Distillery
From there, we stepped into the quieter world of Mikko Kukkonen’s Pure Nordic Distillery, nestled in the middle of a beautiful pine forest. Invited right into the workspace, I found myself in what felt like a creative studio — the birthplace of his multi-award-winning beverages, wrapped in the comforting scent of grain spirit.
Mikko’s focus is on vodka and gin, both already stocked at Alko and in selected restaurants, though production remains deliberately small. I loved how he spoke about his craft — not just with expertise, but with the kind of passion that makes you root for a brand immediately.
He walked us through the distilling process, pointing out which elements truly shape the flavour and which are mostly “for show” when it comes to designing top notch machinery and systems. That honesty was refreshing, and it’s clear his approach sets Pure Nordic Distillery’s spirits continuously walks the path towards international success.
And the taste? No matter how many times I try his Extra Pure Vodka, its purity strikes me every single time — as clean as it can be, yet full of character. The gin, with its carefully chosen botanicals on the other hand feels like a bottled walk through the Nordic forest that stretches wide outside the distillery's door.
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
Final stop - Perniö
Lassen Luomu
One of the day’s highlights was our visit to Lassen Luomu, the family-run organic farm now in the capable hands of Jetta Kulmala, daughter of the late founder Lasse.
Walking onto the farm, you instantly sense the rhythm of organic life: organised rows of herbs and vegetables thriving without shortcuts, the soil treated as carefully as the harvest. Jetta spoke with both passion and pragmatism about continuing her father’s legacy, balancing tradition with innovation. Lassen Luomu is proof that organic farming isn’t simply about avoiding chemicals — it’s about care. Care for the soil, for biodiversity, for the consumer, and for the future.
Over afternoon coffee, we sampled their products: fresh herbs, crisp vegetables, and mushroom infused salt novelties with a depth of flavour that only comes from Finnish forests. Every bite felt like a quiet reminder of how closely linked good farming is with good living.
What makes Lassen Luomu stand out is the way they don’t just grow food — they build systems. Alongside the vegetables and herbs, there’s another local entrepreneur Marko Suominen of Sienipaikka working in the facilities, drying wild mushrooms picked in local forests. This collaboration means the farm isn’t just about what they produce themselves, but about creating an ecosystem where different growers can thrive together.
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
On the way home the bus run by the patchwork of lush farmland which reminded me: autumn in Salo means only one thing: pumpkins.
Pumpkin Weeks
now attract around 250,000–300,000 visitors, making it one of Finland’s most charming seasonal events.
What started in 2018 as a neighbourly gesture — farmer Esa Rannikko carving lanterns after a local fire — has grown into a phenomenon. You must have heard that this time of the year the entire horizon glows with thousands of carved pumpkins, and how nothing goes to waste: flesh is consciously turned into pumpkin sausages (yes, with meat), preserves, and soups. Local producers embrace the season with creative pumpkin products, and visitors leave with both lanterns, creative ideas and recipes.
By the end of the day, my camera roll was full and so was my heart. More importantly, I left with that same warm sense I felt last year: Salo is proud of its food, rooted in its soil, and eager to share the story of a region that cultivates community, creativity, and care beyond its delicacies. And yes... I’ll happily return again!
Thank you so much to Yrityssalo Oy and Henna Kyyrä for inviting me today. I also appreciate the opportunity to meet and learn directly from a lovely group of local entrepreneurs who invited me to their beautiful locations today. You can see more insights on my Instagram and read more about Yrityssalo's mission here.
DISCLOSURE
The organiser has not set any special criteria and has not initiated any financial/alternative compensation that would require the creation of any written or visual content related to this PR event nor the promotion of any products/services in exchange for attendance - but I decided to share my experience anyway as I think you'd enjoy exclusive insights from my recent gastro adventure. Any PR products/samples/food, drink/services/raffle prizes handed out by the organisers, other participants or exhibitors (if applicable) were not a form of compensation, nor part of an exchange agreement.
❗️Remember to drink responsibly, and that you must be over the minimum legal drinking age of your country. ❗️



