This post is an informative journalistic coverage of a PR event with editorial & reportage elements that do not aim to promote any business, organisation, product or service.
Today - on the day of publication- I am a member of Ruokatoimittajat ry (Finnish Food Writers' Association), and attended this PR event as a food writer (not as an influencer).
13 April 2026, Helsinki
Anora’s seasonal tastings tend to reveal more than just new products. They focus on how the drinking culture shapes as the seasons change. This time, it leaned into the contrast of familiar comfort on one side, and more playful ideas on the other.
Sparkling opened the tasting journey gently.
Il Capolavoro Spumante felt light, easy, then Bollinger followed with more presence. It is the kind of bottle that slows you down and keeps you in the moment.
The whites and reds carried more personality.
Rapaura Springs Sauvignon Blanc brought a fresh currant note that lingered just enough to stand out. On the red side, the shift was clear. A Sicilian Etra Rossa offered warmth and depth, while an Appassimento leaned richer, fuller - the kind you reach for when the evening stretches a bit longer.
And then the Bread & Butter range quietly divided the room.
Very clear in style, some of us leaned in, some of us stepped back, which made these red and white samples some of the most memorable experiences of the event.
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Rosé didn’t need to try… this is its season!
Mateus still does what it has always done well. It shows up, fits in, and dances in your glass at the right pace. On the fresher, event-ready side, Dream Rosado in a 3L format felt built for long tables and easy pouring.
A few lighter samples broke the rhythm nicely.
A strawberry-forward Fresita in a can leaned into playful sweetness, while the Galipette ciders with its non-alcoholic versions stayed on the drier, more rustic side - something you sip slowly while watching the light stretch into the evening.
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Then came the part that felt most like a holiday.
Koskenkorva’s Rhubarb, Passion Fruit and Elderflower flavours almost built themselves into a refreshing cocktail on autopilot. The new Rhubarb Spritz is one of those bottles that works both for your own heatwave moments and as an easy, thoughtful gift to bring along.
Anora’s recent selection doesn’t try to define summer. It simply gives you plenty of ways to step into it: a refresher for the first warm afternoon, something for a crowded table, and something for the bright nights under the midnight sun.
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Thank you so much to Sari Salmela, PR & Communications Manager, for the kind invitation. I truly appreciated the versatile tasting experience and the insightful conversations with Anora’s experts at Sokos Hotel Pier 4 today.
You can see more insights and photos on my Instagram.
DISCLOSURE
The organiser has not set any special criteria and has not initiated any financial/alternative compensation that would require the creation of any written or visual content related to this PR event nor the promotion of any products/services in exchange for attendance - but I decided to share my experience anyway as I think you'd enjoy exclusive insights from my recent gastro adventure. Any PR products/samples/food, drink/services/raffle prizes handed out by the organisers, other participants or exhibitors (if applicable) were not a form of compensation, nor part of an exchange agreement.
❗️Remember to drink responsibly, and that you must be over the minimum legal drinking age of your country. ❗️
