This post is an informative journalistic coverage of a PR event with editorial & reportage elements that do not aim to promote any business, organisation, product or service.
Today - on the day of publication- I am a member of Ruokatoimittajat ry (Finnish Food Writers' Association), and attended this PR event as a food writer (not as an influencer).
2 June 2025 - Konepaja, Helsinki
Summer may have arrived with a drizzle, but the spirit of the annual Kesäskumpat event of Ruokatoimittajat ry with my fellow food writers was anything but grey. This year, we gathered at Brukett’s brand-new HQ & showroom in the heart of Konepaja, Helsinki - a space where raw industrial heritage now meets soft Nordic minimalism.
Photo by © Reka Csulak - Three Pod Studio
Hosted inside a beautifully restored building, we kicked things off with a refreshing Croft Twist spritz in hand, before being introduced to the powerhouses now under one creative roof: Brukett, Anton & Anton, Heino Group, and Kalavapriikki. Each brought their own flavour to the afternoon - from novelties, sustainability infused missions to family business roots stretching back to 1899.
The building tour felt like a quiet tribute to the past: exposed brick, rugged iron, and clever lighting showing respect to what once was, while confidently embracing what’s next. It’s not just an office - it’s a showroom, a workspace, and a testament to thoughtful transformation.
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
And what’s a summer toast without sweets and sparkle?
Cloud Patisserie charmed us with their earl-grey-peach cake roll and delicate macarons, while the bubbles - Vilarnau Organic Cava and its alcohol-free sister - flowed freely. We even had a sip of Finnish craftsmanship with NOITA Polaris wine, a HORECA exclusive that’s hard not to love.
Even the rain couldn’t dampen the mood - just softened the light, made the vibes more warm, and the connections even cosier.
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
Photo by © Reka Csulak - Three Pod Studio
Thank you so much to Heino Group, Brukett, Anton & Anton, and Kalavapriikki for inviting me to this PR event. I also appreciate the opportunity to taste the delicious creations of Cloud Bakery, which made the get-together of the association members even sweeter today.
You can see more insights and photos on my Instagram.
DISCLOSURE
The organiser has not set any special criteria and has not initiated any financial/alternative compensation that would require the creation of any written or visual content related to this PR event nor the promotion of any products/services in exchange for attendance - but I decided to share my experience anyway as I think you'd enjoy exclusive insights from my recent gastro adventure. Any PR products/samples/food, drink/services/raffle prizes handed out by the organisers, other participants or exhibitors (if applicable) were not a form of compensation, nor part of an exchange agreement.
❗️Remember to drink responsibly, and that you must be over the minimum legal drinking age of your country. ❗️
