This post is an informative journalistic coverage of a PR event with editorial & reportage elements that do not aim to promote any business, organisation, product or service.
Today - on the day of publication- I am a member of Ruokatoimittajat ry (Finnish Food Writers' Association), and attended this PR event as a food writer (not as an influencer).
28 May 2025 - Hakaniemi, Helsinki
Tucked inside Helsinki's Hakaniemi Market Hall, DeliDeli has spent the past 25 years introducing Finns to carefully selected European delicacies. What began as a passion for good food has grown into a business that imports and distributes products from across the continent while remaining firmly rooted in its beloved market hall home.
The anniversary celebration brought together friends, partners and food lovers around a long French country-style table filled with the flavours that have helped shape the company over the years.
During the evening, founder Laura Valvanne reflected on the philosophy that has guided DeliDeli from the very beginning:
"For 25 years, when choosing products, the first thing has always been the ingredients. The taste is never tested until we've seen what's inside."
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
That approach continues to shape the assortment today. DeliDeli's shelves hold a deliberately curated selection of products chosen for their flavour, quality and recognisable ingredients. As Laura explained, the goal has always been simple: products should contain ingredients that belong on the table, not in a laboratory.
The tasting bites reflected that philosophy beautifully.
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
Photo by © Reka Peurala - Three Pod Studio
More than a birthday celebration, the evening offered a glimpse into the values that have guided the company for a quarter of a century. In a food world that changes constantly, DeliDeli has remained remarkably consistent in its belief that good ingredients, honest flavours and genuine enjoyment never go out of style.
Photo by © Reka Peurala - Three Pod Studio
Congratulations to Laura, Gregory and the entire DeliDeli team on this milestone, and thank you for the invitation to celebrate this special occasion together.
You can see more insights and photos on my Instagram.
DISCLOSURE
The organiser has not set any special criteria and has not initiated any financial/alternative compensation that would require the creation of any written or visual content related to this PR event nor the promotion of any products/services in exchange for attendance - but I decided to share my experience anyway as I think you'd enjoy exclusive insights from my recent gastro adventure. Any PR products/samples/food, drink/services/raffle prizes handed out by the organisers, other participants or exhibitors (if applicable) were not a form of compensation, nor part of an exchange agreement.
❗️Remember to drink responsibly, and that you must be over the minimum legal drinking age of your country. ❗️
